What's the Set Up point? Learn the secret directly from Brad. For some pros (the ones not making any money) and most recreational players there are two kinds of points: ad points and all the rest. Wrong. I treat the point that can get me or my opponent to an ad point as a major moment because it offers a major reward. That reward is the opportunity to win (or convert) a game. I call any point that precedes an ad point a Set-up Point. The point played at love-30, 30-love, 15-30, 30-15, 30-30, and deuce are all Set-up Points for one or both players. When I'm looking at one of those scores bells are ringing inside me, especially at 30-30 (or at deuce) when we both have a chance to step up and get to an ad point. Those are the points that really get the juices going. Each one is a big swing because it decides who gets a chance to cash in on the game. And if the set or match comes with winning that game the Set-up Point's value is multiplied (I think of those moments as Super Set-up Points). If I win a Set-up Point...
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