Agassi demonstrates the "Bradenton to Vegas" component of "Hurt." I first developed the concept of "Hurt" during my travels with the great Andre Agassi. Once Andre established control of a point, he loved to run opponents from corner to corner. We called it the "Bradenton to Vegas" strategy. Andre was the master of Hurt. He developed a reputation on the tour of using this tactic to defeat opponents physically and mentally. He may have retired but he is still an absolutely brilliant model for developing this dimension in your own tactical game. Lance Luciani and I have made "Hurt" one of the center pieces of the Strategy Zone training system, and for good reason. As we define it, "Hurt" means producing a feeling of physical and mental discomfort in the opponent. It's a key component in winning matches tactically, but equally important, winning matches psychologically. "Hurt" is the second phase in the three step process in the Strategy Zone, a process you can master to win matches at any level. Again those three phases: "Control, Hurt, and Finish." Agassi, dominating the center of the court with change of direction. In our previous articles we looked at the various dimensions of...
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