The Look

Can Roger Federer's shoes make you a player? Can you tell good tennis players just by looking at them? How do they carry themselves? What do they wear? Then again, what is a good tennis player? I coach a high school team and my number one player definitely has The Look. He wears the exact same shoes as Roger Federer (List price: $120), the same socks ($8/pair), the same shirts ($80 apiece) and the same shorts ($50). He's tall and handsome, he walks with a swagger and he carries a collection of state-of-the-art Wilson rackets ($179) in a state-of-the-art Wilson racket bag ($60). In case you're wondering, a player doesn't dress exactly like Roger Federer by accident. Anyone can walk into a sporting goods store and buy a Nike polo shirt, but good luck finding the one that Federer wears with the little "RF" symbol below the bottom button - a shirt that performs no better than the one in the sporting goods store but which costs over twice as much. Have you got the shirt with the logo under button number three? No, in order to dress just like Roger Federer, a player must (a) have studied Federer closely...