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ATP to Expand Masters 1000s, Create Profit Sharing

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  • ATP to Expand Masters 1000s, Create Profit Sharing

    Big news on the business side of tennis. The ATP plans to upgrade its Masters 1000 events, expanding them to bring them closer to the 'majors (which the ATP does not run). This is a bit like Larry Ellison's proposal to create a 'Masters 2000' level of events, except it makes the other Masters more like Indian Wells, instead of letting IW expand.

    Madrid and Rome ATP Masters 1000 are extending to two weeks events like Indian Wells in Miami starting in 2023, which means the clay-court season will start with Estoril, Houston and Marrakesh on April 1. he Shanghai Masters 1000 event will also expand in 2023, with Canada and Cincinnati to follow in 2025. Monte Carlo and Paris not yet confirmed, but likely to follow the same model and also become combined events.


    NYT: "Gaudenzi said the profit-sharing deal, like the ATP plan as a whole, would run for 30 years from 2023 to 2053 and called for guaranteed prize money increases of 2.5 percent each year at the Masters 1000 events. After the multilevel auditing process, players would get a percentage of profits based on their performance in all of the Masters 1000 tournaments. If the tournaments lose money, the base prize money would remain the same. Gaudenzi said the annual bonus pool also would increase substantially, “targeting $20 million” (up from about $11 million this year), and would be paid out to 30 players instead of the current 12.

    https://www.nytimes.com/2022/06/09/s...smid=url-share


    Potential 2023 Schedule

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  • #2
    The down side of this plan, at least for players below the top 100, is that ATP 250s will suffer or disappear entirely.

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    • #3
      Perhaps overlooked in coverage to date is the create of two, revenue groups ATP Media, and the Data arm {I believe this is where the $1 Billion deal with IMG will reside}.

      On the first, pro tennis lags major sports in media revenue. On the second, that means gambling, with data being the polite word. Real-time betting revolves around data and tennis aims to get its cut of explosive growth in sports betting by selling its data.
      Last edited by jimlosaltos; 06-10-2022, 03:02 PM.

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