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Every player’s ultimate coach is himself. The private voice inside our heads that talks to us during matches–and in the rest of life as well. How do you want to script what that voice says? In his fourth installment in this Tennisplayer original series, Jim Loehr addresses that critical question talking about his work with developing young players (and persons) at his academy in Lake Nona, Florida. The topic of your private voice never came up in your lessons with your teaching pro? Maybe you need to listen to what Jim has to say!