The Only Way to Win:
Our Academy

Jim Loehr


At the Human Performance Institute, there is a small academy with less than two dozen kids. Under the direction of Jim and his staff it has produced players who have excelled in the Florida juniors and won scholarships at the top schools in the country, not only for their tennis, but for their character. As Jim explains in this inspirational article, tennis is one of the best vehicles--perhaps the best vehicle--for working on the development of human character. And yes when you focus on that process, you will win tennis matches, but that is a by product of the real goal.


Jim Loehr is a legendary pioneer in the field of human performance. An elite tennis player himself who still competes nationally in USTA events, Jim created the field of Mental Toughness training with his revolutionary study of elite pro players. He has been one of the most influential voices in tennis and tennis coaching for over 30 years, and is the author of multiple best selling books. He has expanded his influence far beyond sports with the creation of the Human Performance Institute where he and his staff have worked with hundreds of leaders in business, law enforcement, and military special forces. For the last decade he has also directed an academy for junior players helping young people learn what winning in life really means.


Leading with Character: 10 Minutes a Day to a Brilliant Legacy

We all want to become high impact leaders with a robust ethical and moral character, but getting there is a challenge. Dr. Jim Loehr's Leading with Character offers a succinct plan for developing your character as a leader and building a meaningful legacy through your life's work

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The Only Way to Win

In is new best selling book, Jim Loehr argues that winning with character is the only way to win. The book draws upon two decades of work with Fortune 500 executives; world-class athletes such as Monica Seles, Dan Jansen, and Eric Lindros, as well as other high achievers at his Human Performance Institute, and reveals surprising insights about achievement and motivation. Loehr finds that the blind pursuit of external achievement often results in emptiness, addiction, and, ironically, poor performance. It's not really about what you achieve, he argues, it's about who you become as a consequence of the chase.

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